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Choosing Who to Invest In:
The 8 Points to Consider 
to Spot Talent amongst Artists


Spotting Talent

Through decades' of specialist experience in sourcing promising contemporary artists at varied price points, our curators understand how to spot talent in the often daunting art market.


Acting as an "Art Concierge" for collectors looking to invest in art, the process of balancing many considerations to evaluate an artist's investment potential is integral. Below, we offer an insight into what we look for in artists when developing an art investment portfolio.


Why Distinguishing Quality Matters

8 Investment Criteria

Acting as an "Art Concierge", our team identify and independently evaluate artists to meet a collector's personal and financial goals. We compare artists against a unique set of eight considerations, which have consistently proven to be a reliable measure for their investment potential. This presents a perspective for objectively assessing the many aspects that inform the value of artworks over time, helping to build a nuanced art investment strategy with true longevity.

1) Undiscovered Talent

Discovering under-the-radar artists offers the chance to acquire art that presents fresh and inspiring ideas at an excellent price, offering favourable investment opportunities. Lesser-known artists often charge fair prices, prioritising their art over name recognition premiums.

2) Emerging Career

Emerging-career art is often sold at entry-level prices, yet offers the most significant opportunity for growth. Investing early on in the career of an artist can be a rewarding process - both in the role of a 'patron' whilst also financially. With a long road ahead, you can be sure of many years of the artist's career development and exposure to a more established status.

3) Originality & Quality of Ideas

Originality and conceptual innovation in art is paramount, but takes a highly trained eye and mind  to identify. Artists who demonstrate original thought explore materials in interesting ways while using novel concepts and subtle themes. A skilled advisor identifies richness, depth, and subtlety in promising artworks, while they maintain sophisticated and thought-provoking ideas.

4) Skill & Ability with Materials

Artists devoted to their craft prioritise integrity, pursuing their art regardless of commercial trends. Their work reflects a commitment to genuine expression and a refusal to be opportunistic. Through their ceaseless pursuit of ideas, they demonstrate a high level of commitment and integrity.

5) Training & Expertise

An artist's training and experience often reflect their work quality. Learning from prestigious academics or practitioners enhances analytical skills and idea development, typically through formal fine art education. However, an artist can also gain these skills from other sources, providing they are sincerely committed to learning from masters.

7. Longevity, Evolution, Innovation & Versatility

Choosing artists for lasting impact requires steering clear of those tied to current trends. Demonstrating perseverance to continually evolve through trails of thoughts and processes are qualities worth investing in.  It establishes a long-term career commitment and versatile portfolio that can stand the test of time.

8. Supply & Demand

An artist's studio production and their market demand should be finely balanced. For emerging artists with a small collector base, a focused and refined studio output should be considered. Highly popular artists with global demand often have a generous studio output, whilst others might be scarce in supply.  Recognising an artist's emergence and potential collector base is key to balancing production and market.

Want to Learn More?

 Explore Artelier’s art concierge service, hand-picked case studies, and more.

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