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The Importance of Internationalism to a Holistic Creative Vision

With cross-sector expertise as international art consultants, Artelier specialises in curating art for private clients, residential developments and luxury hotels. In this article, Artelier's curators reveal the growing importance of international experience in delivering the next generation of projects. This achieves a sophisticated fusion between local artistic heritage and a refined international standard.




1. Why Diverse International Experience Matters

Travelling is one of the most enriching experiences for many individuals. In soaking up local culture and being exposed to diverse aesthetics, international travellers develop sophisticated tastes. Private clients look to reflect the breadth of their experiences in their homes; meanwhile, in order to appeal to those international travellers, hotels try to capture the essence of their location in interiors. Art is a key way to do this, and can communicate unique aspects of a culture. An art consultancy with diverse and in-depth international experience has therefore become increasingly important to private clients and brands alike.


Undertaking a deep, detailed level of research for each project is not only beneficial for uncovering relevant themes for the project at hand, but builds an extensive knowledge that is carried forward. It offers the opportunity to learn about the artistic heritage of different regions, becoming familiar with their artistic philosophies. The process of curating a new project also leads us to discover a pool of local contemporary artists, which are added to our growing database. Every project therefore accumulates an understanding of international art histories, as well as of the most exciting global art today. This cumulative experience becomes the foundation for later projects, enabling richer and more culturally nuanced responses.


Delivering projects throughout Europe and North America, as well as the Middle East and Asia, we have the benefit of being involved in flagship international projects such as One Hyde Park (London), One Palm (Dubai), and collaborating with leading hotel brands such as Hilton, Sheraton, St. Regis and Rosewood. Working behind the scenes of these exclusive projects gives us an instinct and benchmark for the standards of quality and illuminates the expectations of discerning clients and hotel guests.


In a globalised world, these standards are consistent – there is a level of finesse and sophistication that is an essential criteria for high-end art and design. Whilst the artworks we curate are rooted in their locality, they are therefore still contextualised within an international artistic language. In order to ensure that the tastes and expectations of international travellers are being met, it is often helpful to work with experts based in locations that are immersed in an international culture and lifestyle, and have experience of projects from all corners of the globe.






2. The International Heritage of European Culture


As an art consultancy that works internationally – from Japan to the UAE, Russia to Ethiopia – there is no clear location to have a base. Indeed, with technology, it is possible to authentically connect to distant countries regardless of where you are located. For Artelier specifically, being immersed in Europe provides significant sustenance, inspiration and practical advantages. Europe is a hub for international art and design, and has a longstanding heritage as a richly multicultural society.


Historically, Europe been a melting pot of different cultures – not only does the closeness of different nations facilitate the experience of other cultures, but there is an extensive heritage of trade with Asia, the Middle East, Africa and the Americas. Their exchange of culture and design has created a richness to the fabric of European society, and an openness to international influence.


In the artistic sphere, the abundance of 20th Century art movements on the continent revolutionised global art and design. Movements such as Cubism and Fauvism in France, Dada in Switzerland, Italian Futurism, and German Expressionism innovated the aesthetic of modern art, exploring new ways of depicting space, movement and colour. Perhaps most significantly, these European movements paved the way for developing a new conceptual approach to art – leading to a worldwide interest in abstraction. More recently, the likes of the YBA (Young British Artists) in the 1990s experimented with the forms and mediums art can take, and invigorated interest in installation art. This rich artistic heritage continues to permeate leading contemporary work across the world.


Being immersed in contemporary European artistic cultures allows our consultants to also be aware of more niche artistic hubs. For instance, Bristol in the UK and Valencia in Spain are known for their street art; without familiarity with these locations, uncovering this may be more tricky. There are also many centres for contemporary glass art across Europe, yet each have their own unique offering. Murano glass from Venice is famed around the world, and has a particularly colourful and sinuous style. Those further away from Europe may not be aware, however, of the monumental cast glass from the Czech Republic or the innovative glass blowing in Sunderland, UK.


The eminent American glass artist Danny Lane is based in London for the collaborative opportunities that are available through the close proximity with such hubs, and the different specialised expertise of their glass artists. Collaborating with Artelier on a yacht project, Lane is creating an 8.5m engineered glass artwork for the stairwell, inspired by the fluidity of glass in its molten state and the relationship this has to the ocean. Due to our connections and familiarity with specialist glass hubs in Europe we are able to realise this pioneering project.


As a result of these unique artistic histories and contemporary art scenes, global artists and designers continue to be drawn to Europe – the fusion and dispersal of ideas this creates in European art capitals influence new trends or outlooks. To be a part of that conversation is invigorating, and whilst there are epicentres of ground breaking art all over the world, the close concentration in Europe offers a unique environment for creativity.


Contemporary Paintings inspired European Modern Art movements



3. Reflecting the Worldly lifestyle of Private Clients in Art


The common thread among our typical clientele, whether they are private clients or established brands, is that they share this lifestyle of appreciating travel, and feeling connected to diverse places. Europe’s wealth of different cultures informs the lifestyles of international travellers, shaped by city hopping and coastal rivieras. This tasting menu of culture develops their preferences for their interiors, as they seek to reflect their lifestyle in their surroundings. Having an international perspective and the experience of travelling widely, they are familiar with the height of contemporary art within many different cultures. This informs their aesthetic tastes, shaping their private collections at home, as well as their expectations when staying abroad.