As hotel art consultants, Artelier specialises in curating art for luxury hospitality, residential, yacht and aviation projects. As well as sourcing contemporary art by leading global artists for hotel art, we also collaborate with artists to create custom art commissions tailored to the project. In this article, we offer an insight into Artelier's four pillars of hotel art, which create unforgettable hotel spaces.
Curating hotel art that truly creates impact comes down to our four critical standards:
1. Quality Research Makes the Difference
Responding to a client’s brief in a surprising way requires thorough, in-depth research, which is amassed over time. Artworks which are obvious choices, or are easily found online, will fall short of the expectations of a discerning client. Interpreting a theme in a way that is visually interesting requires a breadth of knowledge and creative thinking, in order to form subtle connections that go beyond design trends. Rather than seeking inspiration from online mood board platforms and search engines, discovering high-quality artists and establishing direct links with them gives a spectrum of interesting work that can be drawn on in response to a brief.
2. Rarity is Key
The rarity of an artwork is a fundamental consideration for the luxury market – an artist's work should be sought after, yet have an element of exclusivity. Artists who produce a limited number of artworks for selected projects offer this kind of exclusivity, since they invest time and craftsmanship into their work. The client understands the value of high-quality pieces created specially for them, enjoying the knowledge that few others will have comparable artworks in their spaces. Commissioning your own bespoke artwork is an ultimate mark of rarity as it allows the client to own an artwork unique to them.
3. Integrating with Interiors
Art has a unique ability to elevate a space; rather than being an afterthought, it should therefore be considered at the conception of a development project. Specialist curatorial skill is required to read a space and identify opportunities for creating statement pieces which are also in harmony with their surroundings. Commissioning artworks allows a new level of customisation – it is possible to consult the artist and create art that enhances the design scheme, highlighting subtle colour palettes and metallic finishes by incorporating them in the artwork.
4. Presentation & Framing
An outstanding artwork can be let down by careless final presentation, yet it is still an often overlooked aspect of incorporating art in a space. Both high and low value works enormously benefit from well-thought out framing and finishes – artworks can be cleverly elevated simply through elegant framing solutions, considered curation within a space, and fine-tuning the installation. Final touches need not be expensive, as the economies of scale afforded by hotel projects often allow excellent relative costs in comparison to residential projects.
A Closer Look at our Services
Artelier provides a turnkey service that offers expertise at each stage of curating art for luxury projects. Combining in-depth research, commissioning services, and project management through to final installation, we are able to create one-of-a-kind art collections tailored to the client's wishes.
For a closer look at how we approach our research and curate thematic responses, we have given an exclusive insight into our proposals for two recent luxury hotels. Each case study demonstrates the range of perceptive themes that are developed for a proposal, and how these themes can be subtly evoked in contemporary art.
Read further articles on Artelier's experience as hotel art consultants
Discussing Artelier's approach to hotel art consultancy: A New Generation of Luxury: Curating Art for Hotels
Discussing how we source truly original art for hotels: Art Consultancy: The Quest for Originality